The Most Important Element of Great Coffee
Is your coffee hurting or helping your performance?
Truly Bulletproof Coffee starts with the meticulously selected, and harvested coffee beans.
They're sourced and processed intentionally to eliminate mold toxins commonly found in coffee. Why go through all the trouble? Most coffee beans are left in the sun to wither and dry, or letting them ferment before roasting. Both of these processes are known to produce performance-robbing mold-toxins (mold metabolites that are not eliminated during coffee roasting). Mold toxins can have sneaky consequences in our bodies, affecting our daily lives and productivity, manifesting as headaches, foggy thinking, and countless consequences that are caused by the body’s inflammatory response over time. These mold toxins have been proven to damage our DNA, and even break down the protective layer around our brain—Whaaa??? Yup. Awful.
Mark Inman, Past President of the Specialty Coffee Association of America, says “Mold in Coffee can be a significant problem.” It’s mostly ignored in the US, but in Japan & Europe it’s tested rigorously. It’s a significant problem and the US should be concerned about it. Right now coffee that’s rejected from another country (because toxin levels are too high therefore it doesn’t meet their standards) gets shipped to and sold in America or Canada.
Thankfully, Bulletproof has made it possible for us to drink our daily cup of coffee without accumulating such a toxic mess...
Bulletproof Certified Coffee is from high-elevation, Rainforest Alliance certified, single-origin coffee estates in Guatemala and Colombia. We’re lookin’ at high-quality Arabica beans (which are less likely to grow mold) and a proprietary Bulletproof Process used to minimize harmful molds, bacteria, and toxins. The organic beans are then medium roasted in small batches in the U.S. under the strictest conditions, which minimize the formation of toxins from the roasting process. All precautions are taken so that the end result is nothing short of awesome. You’ll only find Bulletproof brand coffee beans at HI-VIBE, so rest assured you’re sippin’ on the perfect cup of productivity. Every time.
Written by: Marisa Moon, HI-VIBE Research & Development, Content Curator, Primal Health Coach